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About Evolution
Evolution Asia Yoga Conference is Asia’s largest annual conference organiser. Dedicated to serving the soaring interest in yoga around the Asia region, Evolution brings together a community of renowned yoga masters, practitioners and health enthusiasts from across the globe.
Evolution was first held in 2007 in Hong Kong. Every year Evolution hosts over 3,000+ visitors from all over the world – the largest yoga event of its kind in Asia. Past sponsors have included Cathay Pacific, J.W. Marriott, Grand Hyatt, Clarins, Shama, Easyoga, adidas, lululemon athletica, Elemis, Amoop, Carrot, Banana & Peach, and many more.
Evolution is a hugely anticipated event within the global yoga community and provides a vast platform for companies wishing to increase their brand awareness amongst their prospective market.
The Market in Asia
With a population of over 4 billion, Asia is also the most populated region and possesses the fastest growing economy. Asia’s yoga explosion is growing fast and continues to do so on a huge scale.
The Yoga Market
Yoga is a $6 billion per year industry that encompasses events and yoga products. It is growing per annum and has seen an increase of about 87% since 2004. While the yoga population continues to gain momentum, the spending in this industry has almost doubled.
Why Become a Sponsor?
- Align your company with top health/ wellness industry brands
- Evolution is Asia’s largest yoga conference
- Reach your targeted audience and best prospects
- Enhance visibility of your company through unparallel marketing opportunities
- Gain a presence in Asia through such an unrivalled annual yoga event
- Create awareness of your company in this region and the soaring industry
- Gain media exposure through our marketing and publicity campaigns
- Maximise the exposure of your company at multiple touch points
- Increase your brand loyalty in the region and prospective market
- Drive more business and revenue through enhanced brand recognition
Evolution Asia Yoga Conference conference sponsors will enjoy multiple benefits such as:
Awareness enhancement
Raise brand awareness and create customer preference or loyalty through international marketing channels
Build customer insight
Generate positive PR and raise awareness of the organisation as a whole, especially within the industry
Gain Media Exposure
Creative positive brand association in alliance with Evolution – which will be featured by industry media internationally via website or printing materials
Support Sales Promotion Campaign
Influence your Target market face-to-face and gather useful data about them by getting booth spaces at the conference as part of the sponsorship programme.
Profile Market
Over the past 10 years, yoga has grown from a niche market into main stream lifestyle. The following shows Evolution’s audience profile and demographics:
Marketing Campaign
Strategic and targeted marketing tools will be used to invite delegates and raise public awareness of the conference with tentative planning. Media ads and partners will be lined up.
Public Relations Campaign
Publicity has been ongoing since the groundwork stage of Evolution. Preliminary public relations plan includes:
- Staggered press releases in different stages for conference updates
- Editorials and Advertorials and various publications
We are happy to discuss different sponsorship packages or tailoring existing activities to suit your specific needs. For further information and to discuss your particular sponsorship requirements please contact info@asiayogaconference.com
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