ABOUT EVOLUTION
Evolution Asia Yoga Conference is Asia's largest annual yoga and wellness conference. It is Asia’s hugely anticipated premier conference within the global yoga and wellness community and provides a vast platform for companies wishing to increase their brand awareness amongst their prospective market.
Passionately dedicated to serving the growing interest and understanding of yoga and well-being in the Asia region, Evolution unites over 3,000 + global visitors annually from countries such as Hong Kong, China, Korea, Taiwan, Japan, Singapore, Macau, Malaysia, Thailand, Indonesia, Australia, Vietnam, Taiwan, United Kingdom, Canada, United States, Germany, Russia, Italy and India.
Past sponsors for our event include Cathay Pacific, Swire Travel, J.W. Marriott, Grand Hyatt, Clarins, Shama, Absolute Sanctuary, The Farm, easyoga, Adidas, lululemon athletica, Elemis, Amoop, Beyond Yoga, Manduka, HK Magazine, The Standard, Ming Pao, Asia City Publishing Group, Yogini Yoga Magazine, Yoga Life Magazine, Yoga Aktuell, Three Sixty, Dymocks, Mind Body Online and many more.
THE MARKET IN ASIA
• With a population of over 4 billion, Asia is also the most populated region and possesses the fastest growing economy. Asia’s yoga explosion is growing fast and continues to on a huge scale.
• Asian countries are growing and creating middle-class and upper-middle class people with plenty of money and disposable incomes as well the willingness to spend to improve their standard of living
• Asia’s economic power is rising annually, as consumer spending is also rising and in the lead in comparison to the top countries globally.
THE YOGA MARKET
Yoga is a $6 billion per year industry that encompasses events and yoga products. It is growing per annum and has seen an increase of about 87% since 2004. While the yoga population continues to gain momentum, the spending in this industry has almost doubled.
WHY BECOME A SPONSOR?
• Align your company with top health/ wellness industry brands
• Evolution is Asia’s largest yoga conference
• Reach your targeted audience and best prospects
• Enhance visibility of your company through unparallel marketing opportunities
• Gain a presence in Asia through such an unrivalled annual yoga event
• Create awareness of your company in this region and the soaring industry
• Gain media exposure through our marketing and publicity campaigns
• Maximise the exposure of your company at multiple touch points
• Increase your brand loyalty in the region and prospective market
• Drive more business and revenue through enhanced brand recognition
Evolution Asia Yoga Conference sponsors will enjoy multiple benefits such as:
Awareness enhancement
Raise brand awareness and create customer preference or loyalty through international marketing channels
Build customer insight
Generate positive PR and raise awareness of the organisation as a whole, especially within the industry
Gain Media Exposure
Creative positive brand association in alliance with Evolution – which will be featured by industry media internationally via website or printing materials
Support Sales Promotion Campaign
Influence your target market face-to-face and gather useful data about them by getting booth spaces at the conference as part of the sponsorship programme.
MARKETING CAMPAIGN
Strategic and targeted marketing tools will be used to invite delegates and raise public awareness of the conference with tentative planning. Media ads and partners will be lined up internationally. Over US$100,000 of a marketing budget will be spent on advertising and media.
There will be advertisement placement worldwide and in major yoga, health and wellness publications with focus in the Asian Region and Australia, line-up of local and Asia media partners, line-up of print advertisements in major Asia publications, line-up of internet and social media advertising as well as direct marketing through flyer and e-direct marketing distribution through worldwide yoga conferences, joint partner and studio partners (database of over 72,000+ worldwide) and over 50,000 flyers to be distributed.
PUBLIC RELATIONS CAMPAIGN
Publicity has been ongoing since the groundwork stage of Evolution. Preliminary public relations plan includes:
• Staggered press releases in different stages for conference updates
• Editorials and Advertorials and various publications
SPONSORSHIP ENQUIRIES OR CONTACT:
We are happy to discuss different sponsorship packages or tailoring existing activities to suit your specific needs.
To apply for as a sponsor, please apply through our
Or for further information or to discuss your particular sponsorship requirements please contact:
Alda Lo
Conference Manager
info@asiayogaconference.com
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2012 Sponsors
